【みおやしゅぞう ゆうほ やまおろしじゅんまいしゅ】
A down-to-earth sake for any day, anytime.
Mioya Brewery (Mioya Shuzo) is bringing a fresh new perspective to the sake industry. Led by President Miho Fujita—one of few prominent women in the male-dominated sake industry—Mioya’s mission is to bring sake to the world.
Once an advertising magnate hustling among the crowds of Tokyo, Fujita took over the brewery after her uncle passed away—he had been the brewery’s executive director and left no successor. Fujita left behind the noise and daily grind of city life for the fresh mountain air of Ishikawa Prefecture, where Mioya is located. The brewery sits right at the bottom of Mount Seikidou where it can take advantage of the area’s pure meltwater, using the fresh mountain runoff to brew quality sake.
Yuho, Mioya’s newest line of sake, was spearheaded by Fujita eight years ago when she took control of the company. The name means “happy rice” but is also a play on words, making a tongue-in-cheek reference to the many supposed UFO sightings around Hakui in Ishikawa.
Yuho’s “Rhythm of the Centuries” sake, so named for the rhythmic mixing process involved in its creation, has a wild, robust flavour. One sip evokes notes of flowers, nuts and mushrooms. It pairs well with its earthy counterparts: roasted peppers or carrots, citrus fruit or hazelnut. That said, Fujita’s aim is to create sake that anyone in any part of the world can enjoy, whether a seasoned connoisseur or a novice sake enthusiast. There’s no required food pairing, in other words.
Mioya Brewery uses the yama-oroshi method to brew sake. This method involves using a pole to mix rice and yeast, creating a starter yeast paste for the sake. Toji (brew master) Yokomichi of Mioya is known as an expert of the yama-oroshi method. Though the process is very labour-heavy, in the end it’s what gives Yuho the distinctive flavour that defines it. Once brewed, Yuho sake undergoes a four-year bottle-aging process, giving it a further smoothness that makes this easy-drinking sake perfect for anyone to try. Down to earth with a wide depth of flavours, Mioya Brewery’s Rhythm of the Centuries is an everyday sake that pairs well with just about anything.Mioya Brewery YUHO—Rhythm of the Centuries.